Let’s face it. Starting something is always the hardest part. You want to run that marathon but getting out the door on a cold morning for your first run is tough. Starting that diet sounds miserable when you know you have to give up soda and cake. But, once you start, the rest becomes a bit easier.
I can probably assume the same for your Rodan + Fields business. You signed up, you bought your business kit, but you aren’t getting the traction you were initially imagining. You realize the problem but you just don’t know how or where to start. Good news! I want to help you get out of that slump.
Here are 3 things you can do right now to start growing your business:
1. The 5 Pennies Test
I don’t remember where I learned this idea but it has served me well over the years. I actually think I have heard it in multiple places so kudos to the originator and those who continue to share it. I want you to place 5 pennies in your front pocket and everyday I want you to find a way to introduce yourself to 5 new people. Every time you do so, you can transfer one penny from one pocket to the other. Your head can’t hit the pillow each night until all 5 pennies have migrated to your other pocket. This simple tactic will force you start to start meeting new people.
2. Start a Content Marketing Strategy
We live in a Google centric world where everyone is surrounded by searching for “this” or “that.” When people search your name or Rodan + Fields, do you show up? Now is the time to start making your deposits by writing more. Carve out an hour a day and throw together a blog post that adds value and positions you as an R+F resource. You can then share that content across your social media platforms where you can be seen as a thought leader. This is a long term investment but you will see the rewards in the months and years ahead especially if you plan to say in this business for the long haul.
3. Create a Meetup Group
Check out the site Meetup.com and do two things:
1. Join an existing group and create one of your own. You can join book clubs, hiking clubs, wine tasting groups…the list is endless. Once you have joined one of your choice, I want you to tackle the next item.
2. Create your own. This is how you network. It is all about meeting new people and sharing your story.
Starting is hard but hopefully these ideas will get you some new found enthusiasm and momentum as you continue to grow your Rodan + Fields business. Bottom line, have fun out there. This is a business, but it’s also supposed to a be rewarding venture.