We get it. Everyone who is involved with Rodan + Fields is on Facebook. That means they are probably super active on Instagram as well. That’s all great but let’s not forget this is also a business, and where do business people liv? They are on LinkedIn.
As of right now, Linked is one of the most popular social media channels in the world and it is #1 for business networking. Therefore, it should not be neglected. But, you are probably thinking, this is a social business where I reach out and connect with my friends. Yes, but professionals everywhere are all part of the Rodan + Fields family. Just think about all the lawyers, nurses, and businesswomen you have met through this business and most of them have LinkedIn profiles which is all the more reason you need to be there too.
If you are still skeptical or don’t feel like you have the time to manage another social network, I’ll offer 3 simple reasons that will hopefully make it worthwhile for you.
1. Professional Setting
The most obvious reason to be on LinkedIn is that it is a professional setting. People are there to discuss business, strategies, and new opportunities. The Rodan + Fields business model fits perfectly into that environment.
So you have been wanting to reach out to that friend of a friend but have no way of reaching out to introduce them to R+F? You no longer need to face that challenge. LinkedIn’s InMail feature will allow you to send from 5-30+ (based on your paid subscription) a month. Anyone is reachable with this feature.
If you are not aware, LinkedIn also has a publishing platform called Pulse where users can share articles. This is the perfect platform to start sharing your expertise and begin to build yourself as a thought leader in this business. If people like what you have to say then they’ll share it with their networks and so forth. You don’t even to worry about building a fancy web site to blog since LinkedIn has it ready for you right now.
These are the top 3 reasons you should be on LinkedIn. Try it. You will see results.