If you are fan of this blog, you have probably read about my personal love for owning your own domain. The reasons are endless as I described in this previous post but I want to expand on some of the other many benefits – the biggest one being having a home base.
I heard this popularized by Chris Brogan several years ago, but here is the general idea in a nutshell. You want to declare a home base. This can be your personal domain, your R+F shopping page, or something else. I just want to make sure it is something you have control over in case anything changes. For instance, you would never want to make your Facebook personal or business page your home base since Facebook can disappear tomorrow or next year.
Once you have declared a home base for yourself, you then want to think of everything outside of it as your outposts. This will generally be comprised of social media sites like Facebook, Instagram, Snapchat, LinkedIn, Twitter, and so on. The main reason for their existence is to drive people back to your home base to do business with you. It’s that simple. That is their core reason for being around – to push people back to your home base.
This is a very simple concept but it is amazing how many people don’t consider this strategy. They just think they need a Facebook or Twitter account because that is what you are supposed to have or do when owning a business. The answer is “Yes,” but there is a deeper meaning behind it.
Change your lens and you will change your results. Outposts are awesome but your home base is everything.