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The Top 5 Rodan + Fields Products for Women [Podcast]

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The anti-aging skincare market is a $3.9 billion industry. That means there are a lot of products on the market and that makes finding the right ones to add to your collection a difficult choice. So, what is the best product for you?  If Rodan + Fields is what you are looking into right now, here are a few of our product suggestions:

Listen Here

Podcast: Play in new window | Download

In this episode, we outline the five Rodan + Fields products every woman should own:

5. Sunless Tanner

4. Eye Trio

3. Active Hydration Serum

2. AMP MD Roller

1. Regimen

Episode Resources

Here are some extra resources:

Rodan + Fields Named #1 Skincare Brand in the U.S.

5 Reasons Why Rodan + Fields’ Lash Boost is Life Changing

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Whether you’re an avid beauty enthusiast or you prefer to take a more minimal approach to skincare, one fact remains: long, luscious lashes are the crux of any beauty regimen.

But if you’ve ever dealt with flaky, runny mascara or suffered from the raccoon eyes that seem to appear out of nowhere after a long day, then you know that the struggle to achieve killer lashes is very real. That is, until now.

When we say Rodan + Fields’ Lash Boost is totally life-changing, we mean it. Once you have this little tube of magic in your world, your daily eyelash-enhancing struggle will be over for good.

No More Spidery Lashes
You know that thing that happens when you carefully apply a coat (or three) of mascara only to find that your lashes have turned into long, spidery legs that look much more alien than human? Yeah, that won’t be a thing anymore. The Lash Boost serum makes your eyelashes look fuller all the way around so that you don’t have to deal with lengthening a few spindly hairs that end up looking like unsightly spider legs.

Raccoon Eyes Are a Thing of the Past
Little is more frustrating than spending time and energy on the perfect face beat only to look in the mirror a few hours later and discover that half of your eye makeup is under your eyes. Lash Boost eliminates that problem by reducing the amount of mascara you use or eliminating it altogether. After a few weeks of applying the serum, your lashes will be so full and long they’ll look mascara-enriched with no mascara at all. For real.

Your Morning After Looks the Same as Your Night Before
Whether it’s because you’re out on a date that unexpectedly lasted until morning or you took an overnight business trip and forgot your makeup essentials, there’s likely been a time when you’ve desperately wished your “morning after” face matched your “night before.” Well, consider that wish granted. Once you give yourself some Lash Boost love, it won’t matter if you forgot to pack your mascara—your lashes will always look like you just applied a fresh coat.

You’ll Save Money on Products and Extensions
From store-bought falsies to professional eyelash extensions to tube after tube of mascara, eyelash maintenance can get pretty pricey, but it definitely doesn’t have to be. Once Lash Boost starts to work its magic, you’ll notice that you use infinitely less mascara (or none at all) and falsies and extensions will become totally obsolete. After all, who needs those things when your lashes are already enviably long and full?

Your Lashes Will Be Stronger and Healthier
While it’s true that Lash Boost will bring you a ton of aesthetic benefits, the serum will make them stronger and healthier as well. Everything from skincare products to aging to the climate you’re in threatens the strength and fullness of delicate lashes, which is why Rodan + Fields went to great lengths (pun intended) to ensure their serum protects eyelashes from the elements and conditions them in the process.

A Rodan + Fields Success Story [Podcast]

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Brittney’s R+F story begins in 2014. She was working long shifts in the ER and her schedule was completely unpredictable and hectic. She was tired. She was burnt out. She was desperate for something different. It’s around this time that a friend introduced her to Rodan + Fields. The rest of the story is below.

Listen Here

Podcast: Play in new window | Download

In this episode, we share our own story (mainly Brittney’s). A few of the topics discussed include:

1. Challenges and Obstacles

2. Daily Habits and Rituals

3. Favorite Highlights and Products

Episode Resources

Here are some extra resources:

Rodan + Fields (Corporate)

Brittney’s Favorite Product: Lash Boost

Rodan + Fields Consultants Must Choose Their Home Base and Outposts

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If you are fan of this blog, you have probably read about my personal love for owning your own domain. The reasons are endless as I described in this previous post but I want to expand on some of the other many benefits – the biggest one being having a home base.

I heard this popularized by Chris Brogan several years ago, but here is the general idea in a nutshell. You want to declare a home base. This can be your personal domain, your R+F shopping page, or something else. I just want to make sure it is something you have control over in case anything changes. For instance, you would never want to make your Facebook personal or business page your home base since Facebook can disappear tomorrow or next year.

Once you have declared a home base for yourself, you then want to think of everything outside of it as your outposts. This will generally be comprised of social media sites like Facebook, Instagram, Snapchat, LinkedIn, Twitter, and so on. The main reason for their existence is to drive people back to your home base to do business with you. It’s that simple. That is their core reason for being around – to push people back to your home base.

This is a very simple concept but it is amazing how many people don’t consider this strategy. They just think they need a Facebook or Twitter account because that is what you are supposed to have or do when owning a business. The answer is “Yes,” but there is a deeper meaning behind it.

Change your lens and you will change your results. Outposts are awesome but your home base is everything.

How to Utilize Storytelling to Grow Your Rodan + Fields Business

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Storytelling is a big buzz word these days. Everyone talks about it but no one ever implements it into their business activity. The reason for this minimal effort can be a number of items – lack of understanding, not knowing what type of story to tell, or even the inability of knowing how to tell the right story at the right time. I get it. Storytelling is highly subjective and has a strong creative slant but it is also incredibly effective.

I want to offer 3 specific storytelling styles that will work within your Rodan + Fields business. You can master one or mix and match all three. The choice is completely yours. My only request is that you try and experiment. That’s where the real growth happens and soon enough you’ll find the right story. And, once you do, the results will start to appear.

The Heroic Journey
This storytelling structure is the classic hero story. Think of Luke Skywalker or Frodo. Each person is given a challenge, they face obstacles along the way, and then eventually succeed.

Practical Application: When promoting your Rodan + Fields story this is a powerful angle to take when talking with friends and prospects. You’ll want to highlight your struggles where you were the underdog, but you persisted, and eventually came out stronger on the other side.

Tension and Discovery
This style is similar to the heroic journey but slightly different. In this case, it’s not so much the underdog storyline but how problems and challenges persist, and then a-ha or discovery moment happens. I’ll give you an example. Think of the movie, Jaws. You hear the haunting sound of the cello. You see the shark fin in the water. However, you don’t see the great white shark until the last 15 minutes of the film. That’s the genius of directors like Steven Spielberg and you can apply this same approach to your business.

Practical Application: Showcase all the limitations of other side businesses or traditional careers. Be sure to display all the obstacles they create – limited family time, locked salaries, small amounts of vacation, and more. Those are the problems. Now, highlight the awakening you had when you were introduced to Rodan + Fields. This is your discovery moment.

A Personal Story
We live in a world right now where transparency is everything. We get stalked on Facebook. Our high school friends track our career updates on LinkedIn. Your ex monitors your Instagram feed. We all want and crave transparency so it should be no different when thinking about how you share your own personal story. Don’t be afraid to simply be you and share more about yourself.

Practical Application: Your personal story can easily be heightened or given an extra dose of authority when someone introduces you. The tip to remember here is that authority is best served when it comes from an outside source so be sure to have someone introduce before you share your personal R+F story.

Storytelling is an absolutely amazing business tactic when used correctly. In addition, it has been proven to work so now is the time to implement it into how you sell and share your Rodan + Fields story.

What are you waiting for? Start telling more stories.

Create a LinkedIn Profile for Your Rodan + Fields Business

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We get it. Everyone who is involved with Rodan + Fields is on Facebook. That means they are probably super active on Instagram as well. That’s all great but let’s not forget this is also a business, and where do business people liv? They are on LinkedIn.

As of right now, Linked is one of the most popular social media channels in the world and it is #1 for business networking. Therefore, it should not be neglected. But, you are probably thinking, this is a social business where I reach out and connect with my friends. Yes, but professionals everywhere are all part of the Rodan + Fields family. Just think about all the lawyers, nurses, and businesswomen you have met through this business and most of them have LinkedIn profiles which is all the more reason you need to be there too.

If you are still skeptical or don’t feel like you have the time to manage another social network, I’ll offer 3 simple reasons that will hopefully make it worthwhile for you.

1. Professional Setting
The most obvious reason to be on LinkedIn is that it is a professional setting. People are there to discuss business, strategies, and new opportunities. The Rodan + Fields business model fits perfectly into that environment.

2. InMail
So you have been wanting to reach out to that friend of a friend but have no way of reaching out to introduce them to R+F? You no longer need to face that challenge. LinkedIn’s InMail feature will allow you to send from 5-30+ (based on your paid subscription) a month. Anyone is reachable with this feature.

3. Pulse
If you are not aware, LinkedIn also has a publishing platform called Pulse where users can share articles. This is the perfect platform to start sharing your expertise and begin to build yourself as a thought leader in this business. If people like what you have to say then they’ll share it with their networks and so forth. You don’t even to worry about building a fancy web site to blog since LinkedIn has it ready for you right now.

These are the top 3 reasons you should be on LinkedIn. Try it. You will see results.

How to Grow Your Rodan + Fields Business Right Now

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Let’s face it. Starting something is always the hardest part. You want to run that marathon but getting out the door on a cold morning for your first run is tough. Starting that diet sounds miserable when you know you have to give up soda and cake. But, once you start, the rest becomes a bit easier.

I can probably assume the same for your Rodan + Fields business. You signed up, you bought your business kit, but you aren’t getting the traction you were initially imagining. You realize the problem but you just don’t know how or where to start. Good news! I want to help you get out of that slump.

Here are 3 things you can do right now to start growing your business:

1. The 5 Pennies Test
I don’t remember where I learned this idea but it has served me well over the years. I actually think I have heard it in multiple places so kudos to the originator and those who continue to share it. I want you to place 5 pennies in your front pocket and everyday I want you to find a way to introduce yourself to 5 new people. Every time you do so, you can transfer one penny from one pocket to the other. Your head can’t hit the pillow each night until all 5 pennies have migrated to your other pocket. This simple tactic will force you start to start meeting new people.

2. Start a Content Marketing Strategy
We live in a Google centric world where everyone is surrounded by searching for “this” or “that.” When people search your name or Rodan + Fields, do you show up? Now is the time to start making your deposits by writing more. Carve out an hour a day and throw together a blog post that adds value and positions you as an R+F resource. You can then share that content across your social media platforms where you can be seen as a thought leader. This is a long term investment but you will see the rewards in the months and years ahead especially if you plan to say in this business for the long haul.

3. Create a Meetup Group
Check out the site Meetup.com and do two things:

1. Join an existing group and create one of your own. You can join book clubs, hiking clubs, wine tasting groups…the list is endless. Once you have joined one of your choice, I  want you to tackle the next item.

2. Create your own. This is how you network. It is all about meeting new people and sharing your story.

Starting is hard but hopefully these ideas will get you some new found enthusiasm and momentum as you continue to grow your Rodan + Fields business. Bottom line, have fun out there. This is a business, but it’s also supposed to a be rewarding venture.

How to Become a Rodan + Fields Consultant

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Are you tired of the 9 to 5 grind? Perhaps you are wanting to add add an additional revenue stream to your family’s income? Or maybe you are just looking for a fun and rewarding new challenge.

No matter your goal, a Rodan + Fields consultant opportunity will provide all the benefits that come with being the CEO of your own desk. You get to determine how you work, who you work with, and how much you want to make when all is said and done. It just all depends on the amount of effort you put in.

Interested? Great! Here are a few tips to help you get started on your journey to becoming a Rodan + Fields consultant.

1. Find Someone Who is Already a Consultant
Before you become a consultant, you’ll need to find someone that you can join under. If you are reading this blog post, you probably already know someone who is part of R+F and are doing some initial research. That’s awesome. If you don’t know an R+F consultant in your circle of friends, then we would love to help. Reach out via our contact page, and we’ll connect with you within the same day.

2. Choose Your Enrollment Kit
Once you have found an existing consultant and are ready to press go, you’ll need to choose from one of 4 enrollment kit options. The prices on these range from $45-$995. The choice is yours but we have never regretted choosing the $995 RFX Express Business Kit since it provides a ton of product to help you start strong in this new adventure. It’s also the greatest discount which makes it super appealing.

3. Start Networking
This is where the fun begins. You now get to share your new decision and career change with your friends and family. Announce it on Facebook. Change your title on LinkedIn. And, start sharing it with the rest of the world. You are going to want to have a proactive mindset and start inviting friends to coffee, hosting events at your house, and the results will eventually start to make an appearance.

This is definitely an exciting new adventure in your life, and being part of the Rodan + Fields family is one of the best decisions you can make. It’s hard work, but it is also incredibly rewarding. We can’t wait to meet you.