You sent out the invites. Your friends and acquaintances RSVP’d and now you are panicking about what exactly to wear for your big get together at your home. No worries. We’ve got you covered.
When in doubt? I always suggest to overdress. You need to treat your pitch just like you would a job interview. You’ll want to dress equal or above in the quality of style of your audience. However, if I want to be even more granular, I would suggest following these two rules:
1. Dress According to Your Brand
2. Dress According to Your Objective
Let’s tackle the first one.
Dress According to Your Brand
In this case, you represent the brand of Rodan + Fields so dress according to that image. For example, if you are working for a stodgy and stuffy finance company then you would want to dress to stodgy and stuffy. If you work for a hip and cool agency, then you would dress hip and cool. Also, you need to consider your personal brand if you don’t work for a big corporation. Let’s say you are a popular blogger who is sassy and confident – then dress according to that image. The lesson here: you need to represent Rodan + Fields as closely as possible with your style of dress.
Dress According to Your Objective
If an entrepreneur was putting together their first venture capitalist pitch in order to raise $2.7 million dollars then I would expect them to dress how someone would dress if they were asking for $2.7 million dollars. Focus on the objective and let that dictate your personal style. In the case of R+F, your goal is grow your business so dress how someone would dress if they are trying to win the hearts and minds of a future independent consultant.
Let us know what styles or approaches have worked or not worked for you in the past.
